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When one of my sites recently went from PR 7 to PR 6 a webmaster who had been paying 45.00/month asked what the new price would be. I hadn't considered changing the price since the value of an ad on my homepage seemed the same or possibly higher.
Considering how infrequent PR updates occur, and how (in this case) PR can drop even when links are added, I wonder when we'll find a better way to measure link popularity.