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The future of online and offline advertising

This Boston Globe article explores how TiVo and similar products are changing the advertising industry. A few interesting extracts from various advertising people who were asked for their opinions:

Eventually, I expect online advertising to become more of the constant ad message supported by product placement in movies, sponsorships, and other types of ads.

The problem is that there are too many delivery devices for mediocre content. We don't need more places to put ads. People are tired of being interrupted and invaded.