December 7, 2004

I've decided to sell the link

So I had been deciding about whether to accept advertising dollars from a casino site. I am taking the money. Someone reminded me that Google's own advice is not to worry about search engines. Well the only reason I was considering not selling the link was because I was afraid of search engine penalties.

Of course the other side of that is that instead of worrying about search engines you should worry about your users. I don't expect many of my users to notice or care about the link. The ones who are uniterested won't click, the ones who are will. If I get much negative feedback I'll drop the link and refund the money. Here's the email I sent to try and close the deal:

Having done my research, I agree that a search engine penalty is unlikely; I would like to publish your ad.

You mentioned in a previous email that you needed to check out the site's keywords. The site is www.nfl-giants.com - The keywords would be NY, New York, NFL, Giants, blog, football but maybe "new" would be OK? Naturally the anchor text and description are up to you.

I mentioned previously that a homepage link would go on the right side column underneath the heading "other sites". However, if you decide to advertise on this page, I will create a new heading along the lines of "betting". Your link and the NFL online betting link would go under that category.

As you know this site is PR 5 - it is stable and has been PR 5 for a number of months. I have been adding it to some paid inclusion directories (sevenseek, uncoverthenet, and thisisouryear). I am confident that the PR 5 is in no danger of going down to 4.

The cost for the link and description would be $20.00/month (US) payable by paypal. To get started, send me your URL, anchor text (sorry, no bold), and description as well as one month's payment via paypal to "gumpersag@yahoo.com" (this is my paypal email).

If you'd like to lock in the 20.00/month you can pay for up to 6 months at a time. The advantage here would be that if the page increases to PR 6, you'll have locked in the 20.00/month price for a few more months.

Posted by James Trotta at December 7, 2004 4:21 PM


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