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Letter to advertisers with expired ads

Just thought I'd share the letter I sent off to a couple of advertisers who have expired ads and may wish to renew. I was thinking I would add that links may become stronger as they age, but I'm not going to be heart broken if these ones don't renew so I didn't spend much time trying to sell them on renewing (they say long copy when filled with selling points is more effective than short copy). Anyway. here's the letter:

I'm writing because my records indicate that the 6 month text link ad
purchased on Aug. 26, 2004 has expired. Since then Eslgo.com has
become a stronger PR 6 by adding link partners and directory listing.
Traffic has increased substantially, averaging 823 uniques daily in
February.

This link popularity and traffic means that ESL go is a better place
to advertise now than ever before. Current prices are available on
http://eslgo.com/sponsor/